With the Middle East & North Africa moving towards market liberalization, the Arab broadcasting industry is witnessing a remarkable growth, during the last few years, creating a healthy competition and driving older stations to modernize and upgrade their facilities. This is, in turn, creating unique opportunities for business leaders looking to expand their businesses in what is now the third most active regional market in the world, according to an analysis by Ernst & Young.
Media in the region is in the fortunate position of having both positive economic and demographic factors providing a stimulus to market revenue growth.

As telecom and media converge, unique opportunities are opening up across the whole range of professions of both sectors. Interactive radio and television in the region are highly successful, with shows such as Star Academy, Superstar and Alwady creating significant revenue opportunities for TV broadcasters, beyond traditional advertising income. This is made possible by the Telecom operators, who are also expanding their operations into the media part of the chain value.

Enablers for the rapid development of this convergence such as high-speed mobile connectivity, high mobile penetration, as well as high quality telecommunications infrastructure are already in place in most countries in the region.

e-tissal, which means communication in Arabic, adds other convergence dimensions to the global media landscape. It is the crossroad where converge Arab, African, Asian, European and American media markets. It is also the global synapse for the convergence and the dialogue of civilizations and cultures catalyzed by media professionals.