E-TISSAL AGENDA
Official opening ceremony of e-tissal 2008
10:00-11:30
Amphitheatre
Official Exhibit Tour
11:00-12:30
Exhibition halls
12:30-13:30
TV Plateau
Official Lunch
13:30-15:00
Conferences center hall upon display official partners invitation
CONFERENCE 1: Convergence of Cultures and Civilisations:
“Media as Vector for the promotion of Dialogue of Civilisations and Cultures”
15:00-19:00
Amphitheatre
“The media has an indispensable and instrumental role in the promotion of dialogue among civilizations and in the fostering of greater understanding among various civilizations and cultures”.
Article 8, Resolution adopted by the General Assembly of the United Nations, November 21st, 2001.
The First International Conference on “Media as Vector for the promotion of Dialogue of Civilisations and Cultures” will gather a selection of very high profile speakers from Governments and NGOs as well as very well world renowned media icons (Chairmen, Executives and Famous TV Presenters).
The conference will address the following topics:
- Media and conditions for the dialogue of cultures and civilizations
- Media and obstacles for the dialogue of cultures and civilizations
- Media and the political aspects of the dialogue of cultures and civilizations
- Media, global economy and the dialogue of cultures and civilizations
- Media and cultural and religious diversities
- Media and the all-digital, an opportunity or a threat for the dialogue of cultures and civilizations: digital divide = civilization divide?
- Media and gender in the dialogue of civilizations
CONFERENCE 2: Digital Convergence :
“Opportunities and Challenges of the New Media”
09:00-12:30
Amphitheatre
The second International Conference “Opportunities and Challenges of the New Media” will gather more than 60 international speakers from various horizons of the media sectors in order to shed light on the latest technological innovations and their impact on the existing business models.
The conference will address the following topics:
- The new economy – challenges and opportunities for media companies
- The global media markets
- Investment Strategies in Medias
- Media companies and globalisation
- Emerging Technologies
- Television of the Future
- Cinema and Video of the Future
- Digital Radio
- Mobile Media
- Advertisers and the new challenges of the media …
CONFERENCE 2: Digital Convergence : Technological Aspects
14:30-17:30
Amphitheatre
- Mobile broadband, IPTV, Convergence outlook and Audiovisual Industry: new business opportunities and challenges
- Series Navigation
- Mobile WiMAX Technology: territorial deployment challenges and global prospects
- Convergence and regulatory implications
- GSM/GPRS/EDGE/UMTS/HSDPA Evolution
- 3G/HSDPA vs. WiFi/WiMAX
- Mobile Virtual Network Operators (MVNOs)
- Web future technologies
- Web 2.0 Technologies and Consumer Generated Media (CGM)
- Blogs, Tags, RSS, Social Bookmarking, AJAX...
10:00-11:00
TV plateau
"DEBATE”: Television of the future: what is going to change.
- Television – content and infrastructure
- The new TV technologies and the battle for the digital customers: Uptake of new technologies by customers?
- The future of the TV publicity
- What technologies and what impacts on the TV future
10:00-11:00
Info Cafe
"NEWSPAPERS”: the new winning strategies of international newspapers.
- Innovation in the major international newspapers.
- Best practices in international newspapers.
- Scenarios for the future of newspapers in Europe, Africa and the world.
11:00-12:00
TV plateau
"DEBATE”: Video and Cinema of the future : the challenges of the new image technologies
- Video on internet
- Video Projection
- PVR, VOD or personal TV
- Pod-casting : the business stakes
- Flat screens and banner advertising markets
- Advanced video encoding
11:00-12:00
Info Cafe
Radio
- The radio-internet connection.
- Radio – content and infrastructure.
- The future of radio program production
- Analytics and measures of radios
13:00-14:00
TV Plateau
Advertisers and tne new communication challenges
- The next generation publicity
- Best practices in advertising
- Advertiser/communication agency new relationships
- Efficiency and assessment of media and communication campaigns
14:00-15:00
TV Plateau
“DEBATE”: Television of the future: what is going to change (suite)
- Worldwide interactive networks and the future of TV
- Terrestrial Digital TV or the death of analogical diffusion
- Balance of forces between ISPs and audiovisual professionals
- The down of the personal mobile TV: the next frontier?
- High Definition TV.
15:00-16:00
Info Cafe
“NEWSPAPERS”: the new winning strategies of international newspapers.
Publicity
- Publicity: how to convince your advertisers?
- How your audience lives and uses the new Medias?
- Psychology of Off Line and On Line readers.
- Investing in young readers.
16:00-17:00
TV Plateau
“DEBATE”: Video and Cinema of the future: the challenges of the new image technologies
Cinema
- The new trends of cinema production.
- The digital cinema and its impact on production and distribution.
- Production and diffusion processes of the digital cinema
- Digital cinema: the technological options
- The cost of switching to digital cinema
- The impact of switching to digital cinema on publicity diffusion
17:00-18:00
Info Cafe
Radio
- The new generation of digital radio : DAB, DRM, DAB-IP platforms...
- Digital radion in Europe : a multistandard européen apparatus?
- WiMax and digital radio
- PodCasting
09:00-12:30
Amphitheatre
CONFERENCE 3 : Convergence of Generations : “Medias as leverage for Intergenerational Dialogue”
- Cross intergenerational Dialogue, as integral part of the dialogue of cultures and civilisations
- The new media to overcome the intergenerational barriers
- Digital Convergence/Intergeneration convergence: challenges and opportunities
- Digital Convergence/generations convergence : « re-integration of old competencies »
- The role of art and culture in the dialogue among generations
- Best practices in intergenerational dialogue (UK, USA, Australie, Afrique…)
- Setting up medias and intergenerational dialogue projects
- From paper media to digital media : redynamisation of the generations dialogue
- Mastering the multimedia cultural and technical environment across the lifespan.
- Being parents at the cyber-mediatic age
- The all digital and intergenerational dialogue at school
- Education through images and medias
10:00-11:00
TV Plateau
Advertisers and the new communication challenges
- The new technological innovations and advertisers
- Bluetooth, CapTag, NFC, 2D barcodes, image recognition on mobiles.
- The Collaborative Web
11:00-12:00
TV Plateau
Mobile Medias
- TV on Mobile
- The M-Pub: the publicity on mobile
- The Music on Mobile
- Video on Mobile: High Definition Video HDV
- The 3G and mobile marketing
- The mobile communication in «push» and «pull» modes
14:30-15:30
TV Plateau
Digital Video Production Demos
- Non Linear Editing and image treatment
- Video production and linear editing
- Apple DV Xpress, Avid symphony
- Audio Editing / MAO
- Digidesign, Pro Tools - Sound Design
15:30-16:30
TV Plateau
Closing Ceremony by FORMATISCOM and PARTNERS |
